Vintage Longines x West End Watch Co. Cal. 13.34, Enamel Radium Dial from 1926
This watch comes from the period when Longines was supplying watches to West End Watch Co., a brand that played a huge role in making Swiss watches popular in India, the Middle East, and Central Asia. The Swiss base of West End was located in St-Imier, not far from Longines and it seems that Jacques-Arnold Amstutz had a good relationship with Longines. From the early 1910s Longines supplied watches to West End branded with the West End name and logo, the only company in the world to which this privilege was granted and which contributed significantly to West End's reputation. In the 1950s the management of Longines reconsidered this arrangement and from 1955 only watches with Longines branding were supplied to West End.
The enamel dial is classic 1920s — elegant, legible, and well-preserved. Its bold, applied radium-filled Arabic numerals and matching cathedral hands (if you are concerned with safety of the radium, please read our article)
. The small seconds subdial at 6 o'clock adds both balance and charm.
Inside ticks the reliable Cal. 13.34, an early manually wound movement Longines produced from around 1910, with a matching serial number 4621670 on movement and case back. This one is signed by West End and features the signature gold gilt finish, heat-blued screws. It was rarely cased in Staybrite steel, which was a premium material at the time, more commonly reserved for high-grade, water-resistant models later on.
Combined with the signed enamel dial, matching movement and case serials and cal. 13.34 Staybrite Steel case this is a configuration seldom seen — even by seasoned collectors. Everything about this piece is rare. It is, without exaggeration, approaching museum-level significance.
CASE:
Excellent overall condition with sharp lugs and minimal signs of age
3-body stainless steel Staybrite case with snap-on case back
33 mm (without crown) / 41 mm (lug-to-lug) / 16 mm (between lugs)
Year: 1926
Serial: 4621670
MOVEMENT:
Manual winding Longines caliber 13.34, signed West End Watch Co.
15 jewels, gilt plates, blued screws, Swiss made
Matching serial on movement and case back
Professionally serviced
DIAL:
Original enamel dial with applied radium Arabic numerals
Original cathedral-style hands with radium fill
Signed Longines, with movement marked by West End Watch Co.
This isn’t just a Longines — it’s a West End-signed Longines from the golden age of Swiss-Indian watch trade. Pieces like these rarely surface in such honest and complete condition. Whether you're into Longines history, military-era timepieces, or rare collaborations, this watch tells a story that goes beyond timekeeping.
About Brand
Is Longines a popular vintage watch brand?
Yes, Longines is one of the oldest Swiss watch manufacturers still operating under its original name, founded in 1832. The brand is especially respected in the vintage watch market for its in-house movements, refined case designs, and long-standing role in professional timing. Vintage Longines watches are known for their balance between elegance and technical precision, making them highly desirable among collectors of classic Swiss watches.
Why is Longines important in vintage watch history?
Longines played a crucial role in aviation, navigation, and sports timing throughout the 20th century. The brand supplied chronographs and navigation watches to pilots and military forces, including well-known pilot watches from the 1930s and 1940s. Models powered by legendary movements such as the Longines 13ZN and 30CH chronograph calibers are considered milestones in vintage watchmaking and remain highly collectible today.
Are vintage Longines watches good for everyday wear?
Yes. Many vintage Longines watches were designed as reliable tool or dress watches intended for daily use. Time-only models powered by movements like the Longines caliber 12.68Z, 23Z, or 30L are especially well regarded for their durability and smooth operation. When properly serviced, a vintage Longines watch can be worn regularly while retaining its value as a collectible vintage watch.
What should collectors look for when buying a vintage Longines watch?
When purchasing a vintage watch from Longines, collectors should prioritize originality and correct configuration. Important details include:
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Original dial with period-correct printing
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Matching case reference and movement caliber
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Correct Longines serial numbers
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Signs of professional servicing
Longines movements are particularly valued for their high-quality finishing and technical sophistication, even in non-chronograph models.
Which vintage Longines models are most collectible?
Some of the most sought-after vintage Longines watches include:
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Chronographs powered by the 13ZN or 30CH movements
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Military and pilot watches from the 1930s–1940s
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Classic dress watches from the 1940s–1960s with large steel cases
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Early Longines Conquest and Flagship models
These watches are prized for their historical relevance, movement quality, and timeless design within the vintage watch market.
Are vintage Longines watches a good investment?
Longines offers strong value in the vintage watch segment. Compared to many high-profile luxury brands, vintage Longines watches often remain more accessible while offering true in-house movements and documented historical importance. Well-preserved examples, especially those with desirable calibers or original dials, show consistent collector demand and long-term appeal.
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All watches in our shop are in full working condition, having been professionally serviced by a certified watchmaker. Each watch undergoes a final inspection prior to shipping to ensure quality and reliability.
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