Rare Art Deco Tank Watch "Exita" from 1940s

Dispatches from Poland

Art Deco Tank Exita Watch Description

Vintage art deco watch Exita made in Germany 1940's. Case is rectangular with fixed lugs, all stainless steel, measures 38 mm long and 22 mm wide excluding crown. Dial is black with silver painted Arabic numbers, silver plated. The watch has rare guilloche dial.

Exita is a German watch brand. Exita Watch Factory was established in Pforzheim by Carl Rivoir in 1923. Although Rivoir was an important person in the German industry, very little is known about him or his company. Nevertheless, he played a part in negotiating with Swiss manufacturers, to acquire the resources to rebuild the industry in Pforzheim after WWII. The company was making watches into the 1970s, led by Carl and his daughter Lore. In 1954 Rivoir and his son founded the engineering company "Prefag, Carl Rivoir GmbH. & Co. KG ", which is still in business.

Exita Watch Description

  • Year: 1940s
  • Case size: 22—Ö38 mm
  • Movement: Mechanical
  • Country: Germany.

Art Deco Tank Watch Benefits 

  1. Historical Value: Made in Germany in the 1940s by the Exita Watch Factory, which was established in 1923 by Carl Rivoir, the watch represents a significant period in European watchmaking history. The company's founder played a crucial role in the post-WWII rebuilding of the German watch industry, particularly in Pforzheim.

  2. Unique Design: The Art Deco influence is evident in its design. The watch features a rectangular stainless steel case with fixed lugs, measuring 38 mm in length and 22 mm in width. This design reflects the Art Deco movement's emphasis on geometric shapes and elegant simplicity.

  3. Rare Dial: One of the most distinctive features is its rare guilloche dial. Guilloche is an intricate, repetitive pattern, typically achieved through precise engraving. This adds an element of depth and sophistication to the watch's appearance.

  4. Mechanical Movement: As a mechanical watch, it represents the traditional art of watchmaking. Mechanical movements are highly valued by collectors and enthusiasts for their complexity and the skill required to create them.

  5. Cultural Heritage: Being a product of the Exita Watch Factory, which continued production into the 1970s under the leadership of Carl Rivoir and his daughter Lore, the watch is a testament to the resilience and innovation of the family business. The Rivoir family's continued influence in the industry, including the founding of the engineering company "Prefag, Carl Rivoir GmbH. & Co. KG" in 1954, adds to the watch's cultural significance.

  6. Aesthetic Appeal: The black dial with silver-painted Arabic numerals and silver-plated finish provides a classic and elegant look that can complement a wide range of styles and occasions.

  7. Collectibility: Given its age, historical context, and unique features, this watch is likely to be highly sought after by collectors of vintage timepieces, especially those interested in German watchmaking history or Art Deco design.

Additional photos or videos of the watch

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Watch servicing information

All the watches in our shop are in working condition and have been serviced by a professional watchmaker. We always check the watch again before shipping.


Standard delivery: 10-20 business days depending on country.

Express delivery: 3-10 business days depending on country.

Processing time: 3-5 business days for all countries and delivery methods.

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Why should you buy watches from our store?

1. We are selling rare, beautiful and unique vintage and customized watches

2. For an extra fee you can purchase watch gift box or additional strap in our shop

3. We can personalize the purchased items per your specifications

4. We can engrave the back of the watch per your specifications, including choice of fonts, at extra $2 per each letter or symbol - contact us for this option

5. We provide guarantee for all sold watches

6. If there is a particular watch you are looking for, feel free to write to us and we will try to locate it for you !